Julia Ysabela Fernandez

Kirkland Signature

OBJECTIVE

Redesign the package of an existing signature brand. Conceptualize a new system and new visual systematic approach for the brand. Mock-up a minimum of 3 items for presentation, and create a tote bag. Timeline: 6 weeks.

APPROACH

Kirkland Signature is an affordable brand known for its reliability, but not for its design. Due to the fact that Costco Wholesale shelves only 2 versions of a single item (one created by its private label, and a competitor), I was inspired to create something modern and eye catching for the upcoming millennial generation. My solution: to make Kirkland Signature appeal to millennials who are journeying into adulthood.

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