Royce Chocolate

OBJECTIVE

Redesign an existing chocolate brand and create a system for 3 chocolate flavors. Conceptualize and produce 3 chocolate bars and a gift box/bag. Timeline: 6 weeks.

APPROACH

Royce Chocolate is a brand that was made in Hokkaido Japan, and is well known for their high-quality and high-class chocolates, especially the Nama Chocolate collection. I wanted to redesign the packaging to make the company’s Japanese heritage more evident, as well as its high-quality that its current packaging does not reflect. By utilizing the Hanko stamp and various Japanese traditional patterns to indicate flavors, I was able to create a system that showed of Royce Chocolate’s heritage and class.

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